Good coaching, at a rate the mission can carry.

Mission Rate matches leaders at nonprofits and mission-driven businesses with vetted coaches. One published rate: $50 an hour. The first session is free if the fit is wrong.

$50an hour

Published in full. The coach keeps $40. We keep $10 to find, vet and match, and to run all the admin and operations.

Why this exists.

I see coaching as one of the best ways to help someone get unstuck. It helps people find their gifts, their creativity and the resources they already have.

What I've noticed is how out of reach it is for most people. Good coaching tends to go to people in high-paying tech jobs, or to founders with money to spend.

I want to support the people who care deeply about making the world better, and who often take a pay cut to do it. Mission Rate is my way of doing that.

Logan, founder

If the mission comes first, you're in.

Mission rates are for nonprofits and businesses working toward a sustainable, regenerative future. The mission is the work, not a side project.

Nonprofits

Executive directors, founders and the managers holding it all together.

Mission-driven businesses

B Corps, impact founders and sustainable or regenerative companies where the mission is in the model.

Funders

Foundations that want to back their grantees' leaders, not only their programs.

Mission teams

Community groups, co-ops and movement organizations, formal or not.

Leaders doing good work have had three bad options.

So most go without, and carry the hardest job in the building alone.

Hire an executive coach

Great coaches, priced for corporate budgets. Hard to justify for small organizations with tight budgets.

$150 to $400 / hr

Find a volunteer

Generous people, but no structure and no commitment. Sessions slip when their day job gets busy.

Free, unreliable

Go without

The most common choice. It shows up later as burnout, turnover and decisions made alone at midnight.

Costs the most

From first message to first session in a week.

We match by hand. You talk to people, not a directory.

1

Tell us what's going on

A short form: your role, your organization and what you want to work on. Five minutes.

Day 1
2

Get a recommendation

We recommend a coach based on what you're looking for. If it doesn't feel like a fit, ask for another.

A few days
3

Free intro session

Meet your coach. If it isn't right, you pay nothing and we recommend someone else.

Free
4

Regular sessions

Every week or every two weeks, whichever suits you. Three months at least, so there's time to go deep.

$50 / session hour

Meet the founding coaches.

A small, hand-picked roster to start. Every coach is vetted and has completed professional training. Their experience is in their bio.

Logan

Founding coach

Founders & EDsTransitionsAletheia UnfoldmentAletheia DreamworkPsychedelic prep & integration

Former real estate entrepreneur with a long meditation practice. Trained in the Aletheia coaching framework. Weaves modern psychology with timeless spiritual practice.

Full bio
1:1 · Remote$50/hr

Sharon

Founding coach

Aletheia UnfoldmentWomen's workPsychedelic integrationCeremony supportMedicine musicianYoga teacher

Committed to presence, to the beauty of life, and to love. A trained Aletheia Unfoldment Coach who hosts retreats that help women slow down and come back to themselves.

Full bio
1:1 · Remote$50/hr

Carolyn

Executive coach

Senior leadersOrganisational changeSystems coachingTheory ULeadership Circle 360Hogan

Nearly thirty years leading people through change, including an award-winning transformation programme for 27,000 staff at Arcadis. Accredited executive coach to senior leaders in development banking and mission-led business.

Full bio
1:1 · Remote$50/hr

Join as a coach

Coach

We welcome a small number of coaches who share the mission.

By applicationApply

One rate. Time to go deep.

A coaching relationship is a bit of a dance. It takes time to attune and find the best ways of working together, so the minimum is three months and we recommend six.

i

Three months, one to one

Six sessions every other week, or twelve weekly. A good start, and you can extend at any point.

$300Every other week
ii

Six months, one to one

Recommended. Twelve sessions every other week, or twenty-four weekly.

$600Every other week
iii

Twelve months, one to one

For deeper, longer work. Twenty-four sessions every other week, or forty-eight weekly.

$1,200Every other week

Someone else can pay for this.

Coaching fits a professional development or learning budget, in a nonprofit or a business. Boards, managers and funders say yes more often than leaders think.

Ask your board

A message you can send as is: the cost, the time, and why it matters.

  • We invoice the organization, not you
  • Fits a professional development line
  • What you discuss stays private
Get the funding request

Funders: sponsor a cohort

Back coaching for a group of your grantees' leaders. We match and run it. You get one invoice.

  • Cohorts from five leaders
  • Matching and scheduling handled
  • One rate for every leader
Talk about a cohort

Paid, so it holds.

Free help fades. A small, fair price keeps everyone showing up.

Paid work gets done

Coaches are paid for every session, so sessions happen and the work moves.

Fair both ways

Leaders pay a rate they can carry. Coaches keep $40 of every $50.

Every coach vetted

Credentials checked and a 30-minute call with us.

Free rematch

If a coach isn't right at any point, we match you again at no cost.

Coach people doing work that matters.

Warm, matched clients. No selling, no corporate roster.

You'll fit if you're a trained coach who wants mission work. That could mean experienced coaches giving part of their week, sector veterans who've moved into coaching, or newer coaches building hours with real clients.

We know you could earn more coaching people on high salaries. If earning as much as possible is your main goal, this probably isn't the place for you. It doesn't have to be all or nothing, though. Many coaches keep some higher-paying clients and take mission-driven clients through Mission Rate.

  1. Apply in 10 minutes. Your training, your background and why mission work matters to you.
  2. A 30-minute call. We talk about how you coach and who you coach best.
  3. Get matched. We send you leaders who fit. You meet them in a free first session.
Apply to coach
Client pays, per hour$50
Mission Rate fee (20%)$10
You keep, per hour$40
One six-month client$480

Fair questions.

Anything else, write to us. A person answers.

For organizations

What kind of coaching is this?

Life, executive and transformational coaching. It isn't business coaching, so we won't fix your marketing plan. We help you see your situation more clearly, make decisions you trust and show up the way you want to at work and in life. This kind of coaching grows out of the relationship, so we ask for at least three months.

How often do we meet?

You start with a free intro session to make sure the fit feels right. After that you meet every week or every two weeks, whichever suits you. The minimum is three months, and most people stay for six.

Who are the coaches?

Some are newer coaches building their practice. Others are experienced coaches who keep a few spots for people doing mission work. Every coach has completed professional training and had a call with us. Each coach's training and experience is in their bio.

Do we have to be a nonprofit?

No. We work with nonprofits, and also with businesses working toward a sustainable and regenerative future. If the mission is the work, you're in.

Is it confidential?

Yes. What you discuss stays between you and your coach. We don't send progress notes to funders or boards.

Will my organization pay for this?

Very possibly. Many organizations have a budget for professional development or capacity building. We've written a message you can send to your manager, board or funder. Read the funding request.

Why is it so much cheaper?

Coaches choose a mission rate to do work that matters to them, and we keep our cut small. Same coaching, priced for the sector.

For coaches

Do I need ICF accreditation?

No. You need completed professional training, so no weekend certificates. Then we have a 30-minute call about how you coach. We're still shaping the exact requirements.

Is $50 an hour sustainable?

It's a mission rate, so it's well below what you'd charge on a corporate contract. Many coaches keep higher-paying clients and take a few mission clients through us. You choose how many hours you give.

What does Mission Rate keep?

$10 of every $50 hour. That pays for finding and vetting coaches, matching, and all the admin and operations behind it: invoicing, bookkeeping and support.

Can I set my own rate?

Not on Mission Rate. One published rate is what makes it easy for leaders to say yes.

How many clients will I get?

As many as we can match well. You set the number of hours you want each month.

Start with one free session.

Tell us what's going on. We'll recommend a coach within a few days.